How Much Inventory Makes A Good eBay Store?

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That’s a question I hear pretty often.  Sometimes people ask me to look at their store to see why they’re not getting very many sales. Often the first thing I notice is that their inventory is fewer than 300 items.

Let me ask you a question.

If you went to a store, let’s say Macy’s, and they had 113 items in the store, what are the odds that you’d find something there you needed, wanted, or just had to have?

For me, the odds would be pretty slim.  I bet they would be for you too.

Stores that sell a lot of inventory, have a lot of inventory in stock.  You can’t sell it if you don’t have it in stock.

The same principles that apply to retail apply to selling online.

I try to keep my store at 900-1000 items.  That way, if I’m out of town for a few days, sick, or just not able to list, I still have plenty of inventory listed.

This summer, I plan to increase my inventory numbers.

Everywhere you go, you need to be thinking “eBay”  not just at yard sales and thrift stores.  Think “eBay” when you’re at Wal-mart, Target, Macy’s, discount stores, sidewalk sales.  Pretty soon, you’ll find that it’s not difficult to find inventory if you open your eyes and look around you.

If you don’t have a lot of money to invest in your eBay business, then literally, look around you.  Look in your closets, your garage, attic, storage sheds, anywhere you have belongings.  Look on Craigslist and Freecycle too… never know what you’re going to find.

I highly doubt that a person can make a full time income by selling on eBay and having 100 items listed in their store.  Not unless they are $1,000.00 items.

My advice to you: If you have fewer than 100 items in your store, set a goal to get to 100 items listed.

If you have at least 100 but not up to 300 items yet, then set a goal and work toward 300.

If you have at least 300 but not 500, set a goal and work toward having 500 items listed in your store.

If you have at least 500, but aren’t close to 1,000 items in your store, then set goals in 100 item increments to get your store up to 1,000 items listed.

I guarantee you that each time you get to the next 100 items listed in your store, you will see your sales increase.  In my opinion, you can never have too many items listed.



2 Responses to “How Much Inventory Makes A Good eBay Store?”
  1. says:

    Great advice! I always keep about 300 items in my inventory between auctions and the store. This summer, my goal is to make it to 500!

    FANTASTIC goal, Amy! Let us know how it goes.

  2. says:

    Thank you for addressing this issue! I currently sell books on and I definitely find that my sales are up when I have more inventory listed – even things that have been listed for a long time seem to sell better when I list a bunch of new items.

    That being said, I have been considering starting an ebay store for some time. I have sold on ebay auctions in the past, but setting up a store seems so daunting. My main source of anxiety is FEES! Maybe you could address how you deal with fees and how to rationalize them when you are just starting out.

    Thanks for all the great tidbits of advice!

    Here’s a link to a post we did on managing ebay fees. Hope the information helps :)

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