Selling Tip~What Size Is It?

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Did you ever find a great piece of clothing to sell but the size tag is missing?

Here’s a great chart to help you figure out the approximate size.  All About Clothing Sizes

Of course if the tag is missing, make sure that you include the measurements in the listing.

Poll~Do You Offer Free Shipping?

Do You Offer Free Shipping?
	Yes on every item
	Yes on lightweight items
	Yes on another type of item
	No
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Online Selling Tip of the Week

Build up your followers on Twitter and start using eBay’s app to automatically tweet your listings for you:

Froo! Smart Social is the name of it.

It will automatically tweet your listings for you or post them to Facebook, or both.  You set up the rules for tweets.  I have mine set to tweet all new listings, one listing per hour.

Links To Share

Five tips to build your Etsy brand

Getting stuff done

Tips for marketing on Pinterest

Free resources on Everything Etsy

I’m Listing, But My Items Aren’t Selling

This is something that I commonly hear from  online sellers, especially newer sellers.  Yes, I’m an advocate of listing so that you have enough selection for buyers to choose from, but sellers also need to understand that it’s more than posting items for sale.

Knowing how to list is just as important as listing.

The fundamentals of listing are:

*Keywords

I cannot say enough about keywords.  It’s in your best interest as a seller to utilize every character possible in your keywords, and to use as many different words as you can to describe an item.  A lot of times when I look at a seller’s items that aren’t selling, the remedy is the keywords.  If you have characters left or you’re stumped on keywords for an item, brainstorm with a successful seller that you know, most online sellers are willing to help out in any way they can.  Or, drop us a line on our Facebook fan page.

*Pictures

A picture is worth 1,000 words, right? So put some effort into what your pictures look like.  You don’t have to spend hours on them, they don’t have to be professional, you don’t have to have an expensive camera,  but at least take the time to make them look nice.  My opinion is that a black background and cropping go a long way to make your pictures look nice.

When you’re selling online, the impression people get of your product is what they see in the picture.  You don’t have a storefront for them to walk into, you don’t have fancy displays to catch their eye.  If your pictures make your items look like you’re a junk store, that’s the kind of customer you’re going to attract, and the type of price that your customer will want to pay.  So if you want your store front to have a department store feeling, you’re going to have to put some effort into your pictures.

*Description

Once again, putting a little bit of effort into your descriptions goes a long way.  Simply putting something along the lines of “works great” or “beautiful” just doesn’t cut it.  The eBay search engine ranks words according to importance.  It looks at the first 150 words in your description and if any of the words in the title or items specifics (or both) are repeated in the description, it sees those words as important words and will make your items more visible to customers.  If you’re selling clothes, and you want to be successful at it, measuring your items is not an option, it’s a necessity.  The same with most toys.  By putting more effort into describing your items, you make them appealing to the customers.  If the information that a customer wants or needs isn’t in a listing, they’re more likely to look at other listings and find one that has the information they want and buy that one, than to ask the seller a question and wait for a response, so being more descriptive will in turn increase sales.

*Policies

Lately, I’m seeing sellers with lots of store policies.  You can do what you want since it’s your business, but as a buyer when I see stores with lots of policies, I don’t even read them, I look at another seller’s item.

*Shipping Charges

Some sellers offer “Free Shipping”  other sellers charge shipping and then there are the sellers that charge an arm and a leg.  Let’s be honest, we’re all selling on eBay to make money, no one is saying don’t make a profit, but by keeping your shipping charges reasonable, buyers feel like they can trust you.  If you’re going to rip them off on shipping, in their mind you’re going to rip them off across the board.

*Categories

Categories are very important.  I see a lot of sellers who have eBay stores and don’t utilize store categories.  eBay allows you to put your item in two categories in your store, so you want to take advantage of that as often as possible.  Don’t just use generic categories like shoes, clothes, toys.  Use specific store categories too.  It helps market your items to your customers when they click on your store.  Things like Angry Birds, American Girl, Gymboree, White House Black Market catch a customer’s eye and prompt them to browse through your store more than always having generic categories.

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