#1 Give your store front a makeover
Take a look at your store front and try to see it from your customer’s eyes.
*Do the colors and the graphic look inviting?
*Is the wording in your heading positive and upbeat?
*Are the categories easy to use?
*Is there a different template you like better than your current one?
Take a little bit of time and play around with your store front and see if you come up with a new look that you like better than the current one you have.
#2 Keep looking for and listing Christmas items
Christmas is just right around the corner. If I had the option right now of listing some shoes or books and the option of listing toys and Christmas specific items, I would choose to get the toys and Christmas specific items listed right away.
People are already shopping for Christmas items, and you don’t want to miss out on sales because your items aren’t listed yet. Even over the summer, I sold several items that are specific to Christmas.
#3 Clean out your shoes
Now that you have your Christmas items listed you can clean out your closets and sort out the shoes you don’t plan on wearing this winter.
Anything that’s still in good condition is a candidate for your eBay inventory. If you’ve never listed shoes before, or if listing shoes doesn’t sound like fun to you…….just give it a try. If you don’t like it, you don’t have to keep listing shoes, but I’m pretty sure that you’re going to enjoy it as much as I do.
Shoes are super easy to list, a good profit maker and super easy to ship.
#4 Get your new inventory listed within the week it’s purchased
Even if you feel like you’re “behind” on listing your inventory, try to start listing all of your new inventory within the week it’s purchased.
You’ll be amazed at the items you list right away that either sell the same week or the week after. What I try to do is list all of my new inventory the same week it’s purchased (and usually within 48 hours of purchasing) each time I list my new inventory, I also try to pull 4-5 items out of my “to be listed” bin. I list those with my new inventory so that I can catch up on listing without it feeling like it’s a big chore.
#5 Use Mark Down Manager
I know I’ve mentioned Mark Down Manager before, but I’ll mention it again. Even a sale of 10-15% off helps generate some good sales. If you have items that have been in your inventory for awhile and you’d like to see them moving, try a 30% or 40% off sale.
My selling tip for you this week doesn’t get any more basic than this:
~List the items you’ve purchased before buying more inventory ~
In my early years of selling online, I was famous for having boxes and bins of unlisted inventory and leaving it sit there while I went shopping for more. Not anymore. If it’s not listed, it can’t sell, which means I have money invested in my inventory and it’s just sitting there with no chance for it to make me a profit.
Now I’m pretty strict with myself about listing what I have before buying more because so many times when I would list items that had been sitting around for months, the items would sell within days of listing them and I would be kicking myself……..why didn’t I list that sooner?
No more kicking myself. When I buy it, I try to have it listed within 48 hours, and if I’m not able to list within 48 hours, I list it before I go out to buy more. So give it a try, I think you’ll like the results.
I buckled down this week and got busy listing, listing, listing for the first time in several weeks I’ve been consistently listing on a daily basis. Guess what? It’s also brought my sales back up. I’m convinced that sales are a direct result of listing. If you don’t list consistently, your sales won’t be consistent.
Not only were my eBay sales up, but I had several Amazon sales this week. For some reason, when I have Wilton cake pans, they seem to do really well for me on Amazon.
This week, I was able to get my eBay inventory up to 860 items and 5200 positive feedback. It’s taking me longer than I thought it would to rebuild my store, but I’m hoping to be back around 900 soon. Of course listing items and then having items sell is a good problem to have, but it makes it harder to reach my inventory goals. I’m busy trying to stock up for the Christmas season already. I’d like to have 1,000 items by then…..we’ll see what I can do.
Consistently sending about 15 items a week to auction has helped increase sales too.
My selling tip for you this week is: Do what works for you.
There’s tons of information on the internet about selling online. While there are tons of successful sellers, not every business model works for every seller.
Only you know your family, schedule, budget and your resources for finding inventory.
Take bits and pieces from what you learn online and make it work for your business.
When I first started selling on eBay, I decided to take off all of the Christmas items that I had listed in my store at the end of January and keep them in a bin to relist around September. I mean, who really buys Christmas items in the summer?
The next year, I decided to leave them listed in my store and to focus on listing items that were opposite of what the current season was. For instance, if it was July, I focused on finding items for the winter. Jeans, coats, sweaters, etc. In December, I started listing summer dresses, swimming suits, rain boots, etc.
I began noticing right away that even in December when I listed summer items, they sold. Since then, I’ve kept up this trend. I list anything that I have to be listed, but my main focus is on listing items that are the opposite of the current season and keeping everything listed all year long regardless of the season.
This summer, I’ve been surprised. I’ve sold three (3) snowflake cardigan sweaters in the middle of the summer. Who would have guessed? They were all $39.99 sales. That’s an extra $120 for the month that I wouldn’t have sold if I didn’t have them listed. One of them was a listing that I had recently put up. I remember sitting there with a snowflake sweater in my pile thinking that I was listing it to get a head start on having things ready for winter. I was surprised to see it sell for full price just a few weeks later.
My advice is to keep everything that you have listed all year long, especially Christmas items. If you have them sitting in your bin waiting to be listed this Fall, I would go ahead and list them now. You never know, you just might be surprised like I was.