Build up your followers on Twitter and start using eBay’s app to automatically tweet your listings for you:
Froo! Smart Social is the name of it.
It will automatically tweet your listings for you or post them to Facebook, or both. You set up the rules for tweets. I have mine set to tweet all new listings, one listing per hour.
Lately, I’ve been trying to get my items out the door faster. I want to decrease the time from the time I when I purchase an item until I ship it to the customer.
Here’s my strategies for accomplishing this task:
#1 Look for items that are HOT sellers and higher in demand.
I’ve been trying to think short term, what is the next season or holiday coming up and focus on those items. Also, some brands seem to fly out the door for me, so I try to stick with those while branching out and trying some new brands or types of items too.
#2 Price items to sell.
In the past, I was a huge fan of over pricing and accepting offers, but right now since I’m in a rebuilding phase and my online sales are 90% of my income, I’m pricing items to sell. That means I might make a little bit less on the items than I could if I waited longer, but right now I need to turn my items as quickly as possible. For instance if I’d normally price a pair of jeans or shoes at $59.99, right now I’m pricing them at $49.99. If I’d normally price a plush at $29.99, I’m pricing it at $24.99. I’d rather mark it down a little bit right now than have it sit around.
#3 Improve keywords and descriptions.
This is something that I’ve been working on for the last 10 years and I don’t think it will ever go away. It’s amazing how I can list something one day and then analyze my store a few weeks later and think to myself……..I can’t believe I didn’t put that in the title!
I try to be as descriptive in the title as possible to give people a really good visual of the item. Even if it’s obvious in the picture, I still state it in the title so there are no questions as to what the item is like.
#4 Utilize social networking.
I can’t stress this one enough. Social networking is a powerful tool in this age we live in. There are so many ways to do this. Currently, I have my new listings set to tweet automatically. One every few hours. I also pin items to Pinterest. Not every item that I list, but about 50% of them. Pinterest has been a HUGE help with my sales. If you’d like information on how to use Pinterest to help your sales or how to get more Pinterest followers to broaden the audience of your pins, join our Facebook Group Increase Your Pinterest Followers. There’s also information there on creating Facebook fan pages and increasing your fans on Facebook.
I read in another article that there are no hard and fast rules for Pinterest–and there are not– contrary to popular opinion. Each marketer has to do what they feel works for them. However, there are some smart tips we can all try.
I especially like tip #9 to not complicate your boards with clever names–for some reason the “Cutesy” names are a turn off to me.
Social media is definitely a balancing act between our personality and what customers are looking for, isn’t it?
Which tips from this article would you consider trying?