How I Decide Where to List Inventory

Here’s a question that comes up frequently when I’m talking to online sellers about selling on multiple venues:

How do you decide which site is best to list certain items?

This is a great question, and it’s part of the reason why I sold exclusively on eBay for several years.  I just didn’t have the time to learn how other sites worked and what their customers were looking for.

Last year I dove into selling on Amazon.  When I started, I went through all of my eBay items that were already listed and listed what was in the Amazon catalog on Amazon.  Pretty much, that’s still what I do.  I don’t go out of my way to find specific items for Amazon or eBay, I look for items to sell online and list the same item on both sites if I’m able to list it on Amazon.

Some items go quickly on eBay, other items go quick on Amazon and sit around on eBay.

Using this method of having items listed on both sites means that I have to stay on top of my inventory.  As soon as it sells on Amazon, I have to take it off of eBay if it’s the only one I have, or update the quantity on eBay if I have multiples of the item.

It also means that as items sell on eBay, I have to go through my Amazon inventory and make sure it’s not still available there. (I do that about once a week since my Amazon inventory is a lot smaller than my eBay inventory.)

Using this method has been an inexpensive way for me to learn more about Amazon and what types of items sell best there.  I’m not spending any extra money for inventory, it’s all items that I would spend money on for eBay anyway.

One item that I’ve done well with on Amazon is Starbucks Bearista Bears.  I pick these bears up and list them on eBay and Amazon.  They’re not a super fast seller, they tend to sell in spurts on both eBay and Amazon, but they are a good “fill in the blanks” sale. (Meaning, they’re not a fast turn around and they’re not consistent, but they’re a good surprise sale once in awhile.)

Another item that has been selling well for me on Amazon is Wilton cake pans.  I’ve experimented with Wilton cake pans on eBay and some have sold, others have sat there and ended up in my rummage sale.  Recently, I found four Wilton cake pans, new with their inserts at a garage sale for $1 each.  I decided to try listing Wilton pans again.  For some reason when I started listing them, I thought to myself: “I wonder if I can list these on Amazon?”

I checked and sure enough, I could sell them.  I list all of my Wilton cake pans on both eBay and Amazon at $29.99+ shipping.  So far, this summer, I’ve sold 4 out of the 7 cake pans I’ve listed on Amazon, and none of them have sold on eBay.

So I’m taking the same approach that I took to learn eBay to learn Amazon.  Experiment and learn a little bit more each day.

Never stop learning.

Rachel