#1 Give your store front a makeover
Take a look at your store front and try to see it from your customer’s eyes.
*Do the colors and the graphic look inviting?
*Is the wording in your heading positive and upbeat?
*Are the categories easy to use?
*Is there a different template you like better than your current one?
Take a little bit of time and play around with your store front and see if you come up with a new look that you like better than the current one you have.
#2 Keep looking for and listing Christmas items
Christmas is just right around the corner. If I had the option right now of listing some shoes or books and the option of listing toys and Christmas specific items, I would choose to get the toys and Christmas specific items listed right away.
People are already shopping for Christmas items, and you don’t want to miss out on sales because your items aren’t listed yet. Even over the summer, I sold several items that are specific to Christmas.
#3 Clean out your shoes
Now that you have your Christmas items listed you can clean out your closets and sort out the shoes you don’t plan on wearing this winter.
Anything that’s still in good condition is a candidate for your eBay inventory. If you’ve never listed shoes before, or if listing shoes doesn’t sound like fun to you…….just give it a try. If you don’t like it, you don’t have to keep listing shoes, but I’m pretty sure that you’re going to enjoy it as much as I do.
Shoes are super easy to list, a good profit maker and super easy to ship.
#4 Get your new inventory listed within the week it’s purchased
Even if you feel like you’re “behind” on listing your inventory, try to start listing all of your new inventory within the week it’s purchased.
You’ll be amazed at the items you list right away that either sell the same week or the week after. What I try to do is list all of my new inventory the same week it’s purchased (and usually within 48 hours of purchasing) each time I list my new inventory, I also try to pull 4-5 items out of my “to be listed” bin. I list those with my new inventory so that I can catch up on listing without it feeling like it’s a big chore.
#5 Use Mark Down Manager
I know I’ve mentioned Mark Down Manager before, but I’ll mention it again. Even a sale of 10-15% off helps generate some good sales. If you have items that have been in your inventory for awhile and you’d like to see them moving, try a 30% or 40% off sale.
Here’s a question that comes up frequently when I’m talking to online sellers about selling on multiple venues:
How do you decide which site is best to list certain items?
This is a great question, and it’s part of the reason why I sold exclusively on eBay for several years. I just didn’t have the time to learn how other sites worked and what their customers were looking for.
Last year I dove into selling on Amazon. When I started, I went through all of my eBay items that were already listed and listed what was in the Amazon catalog on Amazon. Pretty much, that’s still what I do. I don’t go out of my way to find specific items for Amazon or eBay, I look for items to sell online and list the same item on both sites if I’m able to list it on Amazon.
Some items go quickly on eBay, other items go quick on Amazon and sit around on eBay.
Using this method of having items listed on both sites means that I have to stay on top of my inventory. As soon as it sells on Amazon, I have to take it off of eBay if it’s the only one I have, or update the quantity on eBay if I have multiples of the item.
It also means that as items sell on eBay, I have to go through my Amazon inventory and make sure it’s not still available there. (I do that about once a week since my Amazon inventory is a lot smaller than my eBay inventory.)
Using this method has been an inexpensive way for me to learn more about Amazon and what types of items sell best there. I’m not spending any extra money for inventory, it’s all items that I would spend money on for eBay anyway.
One item that I’ve done well with on Amazon is Starbucks Bearista Bears. I pick these bears up and list them on eBay and Amazon. They’re not a super fast seller, they tend to sell in spurts on both eBay and Amazon, but they are a good “fill in the blanks” sale. (Meaning, they’re not a fast turn around and they’re not consistent, but they’re a good surprise sale once in awhile.)
Another item that has been selling well for me on Amazon is Wilton cake pans. I’ve experimented with Wilton cake pans on eBay and some have sold, others have sat there and ended up in my rummage sale. Recently, I found four Wilton cake pans, new with their inserts at a garage sale for $1 each. I decided to try listing Wilton pans again. For some reason when I started listing them, I thought to myself: “I wonder if I can list these on Amazon?”
I checked and sure enough, I could sell them. I list all of my Wilton cake pans on both eBay and Amazon at $29.99+ shipping. So far, this summer, I’ve sold 4 out of the 7 cake pans I’ve listed on Amazon, and none of them have sold on eBay.
So I’m taking the same approach that I took to learn eBay to learn Amazon. Experiment and learn a little bit more each day.
Never stop learning.
I’ve been finding some great items lately, it’s always so hard for me to narrow down my favorites to five for you, so here are some new listings that I’m really excited about.
#1 These shoes are adorable. I wish they were my size.
#2 I’ve never seen a before. He’s so adorable!
#3 This is perfect for Fall.
#4 This skirt is so pretty. Corduroy with embroider and extra details. Another fabulous item for Fall.
#5 This is adorable!
In my quest to get my store inventory up to 900 items, this month, only 10 items that I listed during June sold the same month.
Partially that’s because I’m already working on listing coats, sweaters and other winter items to get ready for the season change and that’s not what customers are buying this month.
Here’s June’s list:
*Shoreshapers swimming suit
*Croft & Barrow sun dress
*Izod school uniform skirt
*Merona white top
*31 Purse (x2)
*American Girl dress
*Soybu Tank top
I buckled down this week and got busy listing, listing, listing for the first time in several weeks I’ve been consistently listing on a daily basis. Guess what? It’s also brought my sales back up. I’m convinced that sales are a direct result of listing. If you don’t list consistently, your sales won’t be consistent.
Not only were my eBay sales up, but I had several Amazon sales this week. For some reason, when I have Wilton cake pans, they seem to do really well for me on Amazon.
This week, I was able to get my eBay inventory up to 860 items and 5200 positive feedback. It’s taking me longer than I thought it would to rebuild my store, but I’m hoping to be back around 900 soon. Of course listing items and then having items sell is a good problem to have, but it makes it harder to reach my inventory goals. I’m busy trying to stock up for the Christmas season already. I’d like to have 1,000 items by then…..we’ll see what I can do.
Consistently sending about 15 items a week to auction has helped increase sales too.