#1 Give your store front a makeover
Take a look at your store front and try to see it from your customer’s eyes.
*Do the colors and the graphic look inviting?
*Is the wording in your heading positive and upbeat?
*Are the categories easy to use?
*Is there a different template you like better than your current one?
Take a little bit of time and play around with your store front and see if you come up with a new look that you like better than the current one you have.
#2 Keep looking for and listing Christmas items
Christmas is just right around the corner. If I had the option right now of listing some shoes or books and the option of listing toys and Christmas specific items, I would choose to get the toys and Christmas specific items listed right away.
People are already shopping for Christmas items, and you don’t want to miss out on sales because your items aren’t listed yet. Even over the summer, I sold several items that are specific to Christmas.
#3 Clean out your shoes
Now that you have your Christmas items listed you can clean out your closets and sort out the shoes you don’t plan on wearing this winter.
Anything that’s still in good condition is a candidate for your eBay inventory. If you’ve never listed shoes before, or if listing shoes doesn’t sound like fun to you…….just give it a try. If you don’t like it, you don’t have to keep listing shoes, but I’m pretty sure that you’re going to enjoy it as much as I do.
Shoes are super easy to list, a good profit maker and super easy to ship.
#4 Get your new inventory listed within the week it’s purchased
Even if you feel like you’re “behind” on listing your inventory, try to start listing all of your new inventory within the week it’s purchased.
You’ll be amazed at the items you list right away that either sell the same week or the week after. What I try to do is list all of my new inventory the same week it’s purchased (and usually within 48 hours of purchasing) each time I list my new inventory, I also try to pull 4-5 items out of my “to be listed” bin. I list those with my new inventory so that I can catch up on listing without it feeling like it’s a big chore.
#5 Use Mark Down Manager
I know I’ve mentioned Mark Down Manager before, but I’ll mention it again. Even a sale of 10-15% off helps generate some good sales. If you have items that have been in your inventory for awhile and you’d like to see them moving, try a 30% or 40% off sale.
I don’t know about you, but it seems like my pile of items to be listed on eBay never ends. Sometimes it gets smaller, but most of the time, it seems to get bigger. When you list online, it seems that the work is never done. Job security is what I call it
When I don’t have a lot of time to list everything at once, I like to do the following:
*Take pictures of everything I plan to list that week.
*Get the pictures ready
*Sort them by similar items (Jeans, shoes, DVD’s, etc)
*List 2-3 items per day.
Sometimes, it’s 5-6 items a day, just depending on what I’m listing, and how much time I have to list.
If I have time, I do like to list 15-20 items in an afternoon, but that doesn’t always work.
Life happens, and the point of being self-employed is to enjoy what you’re doing and not have to stress out about it. If you don’t have time to list large quantities of items in a day, just list a few items every day. By the end of the week, you’ll have listed a minimum of 21 new items if you list at least 3 items per day.
As you list new items, different people look at your store. Someone may be looking for that pair of shoes you just listed and find your store that way. They may leave your store with something entirely different than what they came to your store for in the first place. That doesn’t matter. The more you list and the more types of items you have listed, the more you’ll attract people (and most importantly, different people) to your store.
The point is to get people looking at your store. They can’t find you if you don’t list……and it can’t sell if it’s not listed.
Build up your followers on Twitter and start using eBay’s app to automatically tweet your listings for you:
Froo! Smart Social is the name of it.
It will automatically tweet your listings for you or post them to Facebook, or both. You set up the rules for tweets. I have mine set to tweet all new listings, one listing per hour.
If you have an eBay store, try creating a “Clearance” category in your store for items that have been in your inventory awhile that you’d like to see gone.
You can edit your items in bulk to move them into the “Clearance” category in just a few clicks.
If you list your items as “good till canceled” take a look at your “active” listings.
eBay puts a note on the ones that have been listed for 16 months without any sales and tells you that you may consider revising them.
When I see these, I end them, click on “sell similar” make some revisions to the title, pictures, price, etc and list the item again. A lot of times, just a little bit of revising and a fresh listing will draw enough attention to an item for it to sell.