Take Good Care of Yourself

October 24, 2012 by The Selling Sisters  
Filed under Motivation, Working At Home

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

No matter where you are as an online seller, business owner, or parent, one thing that’s really important is taking good care of yourself.

Yes, we need to be disciplined, (I am guilty of needing to be more disciplined……….you don’t know how many times one of you has popped up to ask me a selling question on Facebook and I’m busy playing my Angry Birds weekly tournament…… embarrassing.) If we don’t shop, take pictures and list, we won’t make sales, but at the same time, we need to take breaks, or treat ourselves to a reward.

In the summer, I like to list a few hours in the morning and then head out to the pool with friends or go to lunch.  Other times, if I reach my sales goals for the month, I treat myself to a massage or a new pair of shoes.  Tonight, I’m headed to my brother’s football game.

The point IS to make money, but you can’t live on your online site and you can’t let it consume you.

Don’t work for your store, let your store work for you.

Set aside time to work on your listings, and make it fun.  Turn on some music, take your laptop outside, get together with a friend and work on listings while your kiddos play together, but make sure you also set aside time to take care of you.

Don’t stress yourself  or burn yourself out.  Think about what would be a good reward for your labor.  An hour to read a book?  A Movie?  Coffee or lunch with a friend?  A massage? (that’s my personal favorite reward :)  )  A road trip or vacation? A day off?

Think about your goals, and how you plan to reach them this week and then decide what you want to do to reward yourself.  Sometimes I find that a day off works wonders.  I come back the next day excited, have fresh ideas, and I’m ready to go again.

Rachel

Summer Sales Goals

Setting and accomplishing goals is one of my favorite things to do when it comes to running my business.  No matter where you are in the process, setting and reaching goals is an important part of growing any business.

Goals can be anything you choose.  You can set listing goals, shipping goals, sales goals, feedback goals, or all of the above.

Maybe your goal this summer is to get your storage area organized, or to shop less and list more.  Whatever your goal is, once it’s set you need to determine HOW to reach it. Then start working toward your goal.

I like to work on goals that I set in small steps.  For instance, if my goal is to increase my sales by $300 per month, first, I would analyze my current situation and decide:

*Do I need to list more items?

*Do I need to sell higher priced items?

* Do I need to run a sale on my current items?

*Do I need to promote my current items on Twitter, Facebook, Pinterest, etc.

*Do I need to branch out and start selling on other sites?

*Do I need to learn about new or different products to sell?

*Do I need to brainstorm with other sellers?

Once I’ve identified which area I need to work on to increase my sales, it’s time to get busy and decide my first step.  I don’t usually have a large block of time that I can work on things all at once, so I try to work on my goals a little bit each day.

I might set a goal to tweet or pin 5 items out of my store each day.  That only takes a few minutes, right?

Another goal might be to list at least 3 items per day, even on days when I didn’t plan to list. If  I have the pictures ready, it shouldn’t take too long to list 3 items per day.

Something that I did a few years ago was identify the time of year when my sales are low (at that time, it was typically February thru May) and decide what I should list in my store to carry me through that time of year.  For me, it was listing things like rain boots, swimming suits, shoes, capri pants, sandals, etc.

Regardless of what your goals are, make sure that you make the something that’s a reasonable goal for you so that you can see progress in the right direction. Don’t set  a goal that will leave you  frustrated about your work.

If you’re selling $300 a month online right now, setting a goal to get to $3,000 a month, doesn’t sound to me like a reasonable goal for you, at least not as an immediate goal.  It might be your long term goal, but take small steps to get to it.  If you’re selling $300 a month right now, what can you do to get to $500 a month?  Eventually, you’ll reach your BIG goals, but you have to start small and take it one step at a time.

I’d love to hear your summer business goals.  You can either drop us a line via email or leave a comment.

Rachel

5 Ways to Increase Your On-line Sales in November

#1 Learn about a new product

You know the old saying “If you do what you’ve always done, you’ll get what you’ve always got”

I think it’s a pretty true statement.  If you want something to change in your online business, you’re going to have to do something different than you’ve done before.  Sometimes, that means breaking into a new line of products.  Keep learning new brands, new types of products to sell, and don’t be scared to give it a try.  The sky’s the limit.

#2 Join an online selling forum

There are lots of great online selling forums out there, one of my faves is .  You can discuss everything about selling online (We talk about more than just eBay), bounce ideas off of each other, and get some new ideas.  If you’re not comfortable discussing, join anyway and read what other people are saying about selling online.

#3 Now is the time to list

I know that I talk about listing all the time, and sometimes I feel like a broken record, but right now is the time to get it listed.  If ever there was a time to take a break from listing, it’s not now.  During this time of the year, my items seem to sell just as fast as I can get them listed, so even if you have to put shopping on hold for now to list what you have waiting to be listed, go for it!

#4 If you have a premium store, automate emails and feedback

Here’s one of my favorite things about having a premium eBay store……I can automate feedback!

Every time a customer leaves a positive feedback for me, my store is set to randomly leave them one of five feedback statements that I’ve already chosen.  It’s a HUGE time saver for me, and is one less thing to think about.  You can also set your store to automatically send an email to customers when you ship out their item.   Love it, Love it, LOVE it!

#5 Increase your pricing

I know this might sound a little odd to some of you, but sometimes, if you don’t price your items high enough, they won’t sell.

If you can make a few more dollars per item, you’ll make more money and do less work.  Take a look at your inventory and consider increasing your pricing.  Sometimes an item marked $19.99 will sell better marked $21.99 or $24.99.

When I first started selling on eBay, yes my items sold, but they could have sold for a lot more money.  I felt like $14.99 or $19.99 was a lot to price an item at and I would price a lot of things at $9.99.  Now a few years older and wiser, my prices are much higher than $9.99, and instead of making a few hundred dollars of profit a month, I’m starting to make a few thousand dollars of profit a month.

Rachel


Online Selling Tip of the Week

Don’t be too hard on yourself if you don’t meet your sales or listing goal for the week.

Real life is what happens when we have other plans.

Try again next week.

Analyze what you could have done differently to be able to make higher sales or list more items, make a game plan and then implement it.  You know what works best for you, your family, and your schedule.

Rachel

You’re Actually Losing Money

I went to lunch today at my favorite local bakery.

They have very yummy food but I noticed  that  shelves that are normally full of bread are completely empty.

Deserts and sandwiches are available today, but no bread for sale.

There was a note that read “Mondays and Tuesdays we will be low on bread due to the high demand on the weekends.”

That’s great, but today is Wednesday and they didn’t have any loaves of bread ready for sale. I don’t know if they realize this or not, but even though people are buying lunch, and they are making money on the lunches, they are actually losing money because their doors are open, they are paying employees and their store isn’t stocked.

Usually when I’m in there, I see customers buying lunch and a loaf or two of bread to take home. So without bread for sale the last three days, they’re losing roughly $3.00 per customer who walks in the door because the majority of the customers purchase a loaf or two of bread and right now, they don’t have any available for sale.

Selling online is no different.  If you have items that are sitting in a box, a bin, or a pile that are waiting to be listed in your online store, then you’re actually losing money by not having the items available for customers to purchase.

None of us wants to lose money, right?  If this is you, what can you do to change your situation?

How can you get your items listed so that you can start making more money?  Do you need to stop purchasing inventory for awhile?  Do you need to make your listing process more efficient, or more fun?  Do you need to enlist a helper?

Do you need to set some listing goals?

Think about your situation and make the changes that work for you and your family to increase your profits.

Rachel

Next Page »