5 Ways to Increase Your Online Sales in April

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“April showers bring May flowers”……..or maybe it could be “April Showers give you more time to work on your eBay store.”

April is a great month to kick things into high gear and have your highest sales to date.

#1 Clean out your closet

Spring cleaning is a great way find inventory to sell on eBay.

As you’re changing your closet over to summer clothes, take a minute to sort through your winter clothes that you’re pulling out.  Anything you’re not keeping that’s in good condition, put it in your eBay pile.  As you’re putting your summer clothes in the closet, anything that’s in good condition and doesn’t fit or you don’t want to keep, put it in your eBay pile.

Do the same with your kids closets too.  Then start getting it listed, even the winter items can be listed in your store now. You never know what customers are looking for.  I am always amazed at what sells out of my closet.

#2 Go on a road trip

If you’re tired of going to the same thrift stores, or you live in an area with limited thrift stores……it’s time to hit the road!  Road trips are so much fun!!!  Head to a neighboring area and scout out the thrift stores.  Be sure to take plenty of money with you so you don’t have to leave behind any treasures.  It’s fun to get out of town for the day and have a whole new store  (or 2, or 3) to explore.

#3 Add some color to your listings

Look at your descriptions…..are they in a regular size black font?  Make your font larger, use a color and change the font style. Do something to attract and keep the buyers attention.  A boring listing conveys a boring item.  Just a few simple things to jazz up your listing can make a big difference.

#4 Maximize your item titles

Take a look at your item titles.  Are they short? (If yes, make them longer)  Do they have punctuation in them? (If yes, take the punctuation out)  Are they effective?  Use every word you can think of that describes your item.  Color, size, brand, who it’s for (men, women. boy, girl, baby) season, etc.  Learn to prioritize your keywords if there’s not enough room to fit all of the words in that you want to use, make sure the most important words are used.

#5 Spring clean your store

Do you have items in your store that have been sitting there for awhile (and by awhile, I mean more than a year) that you’re tired of looking at?  Clean your store out a little.  Maybe you bought some inventory as an experiment to see if it would sell and it’s been sitting there.  Clean out your store to make room for more :)

It’s important to make sure that you end the listings before you donate items to the thrift store or put them in your yard sale.  There’s nothing more of a pain than selling an item and realizing that you donated it to the thrift store last week.

Rachel

5 Ways to Increase Online Sales in March

After posting about increasing your sales in February, I thought I’d start writing a post about increasing  online sales for each month of the year.

The month of March is a great month to make money on eBay. Summer is just around the corner and in many parts of the country and the world, the weather is already warming up.

Here are my top 5 tips for increasing your sales this month:

#1 Offer international shipping.

Now with stamps.com giving eBay sellers the opportunity to ship 1st Class International packages straight from their computer, international shipping is quick and easy.  They even fill out the customs form for you ;)

Choose what countries you want to ship to, edit your listings in bulk and you’ll gain an even larger selling audience.

#2 Analyze your listings, make sure you have them priced high enough.

Everyone loves a bargain, right?  Not necessarily.  Some people feel that if an item is priced low, that the item is low quality. They may believe that the seller’s quality of service is low. Make sure your items are priced high enough.

It sounds crazy, I know, but ever since I started raising my prices, you’d be shocked at what  items can sell for.

Just one example is the talking “Little Bear”  I had one in my store listed at $14.99 for several months, and it just sat there.  I raised the price to $18.99 and it sold the next day.  When in doubt, get a second opinion on your pricing.

#3 Add the “best offer” option.

If you don’t already offer the “best offer” option to your customers, you may want to add it.  This gives customers the option to haggle back and forth with you.  Beware that you will get some low offers, but you can choose to decline or counteroffer their offer.  You can also set your best offer settings to automatically decline any offers lower than a set price.

#4  Analyze your store categories.

Take a look at your store categories.

Look first at your “other” category.  Is there a way you could move some of those items into different categories?

Next, look to see if your categories are generic.  For instance “shoes” “clothes” “toys” make them more specific like “Gymboree” “Hanna Andersson” “Carebears” that way, if a person comes to your store and looks for one item, they will see your categories and think “Oh, they have Carebears, I’ll take a look to see which ones they have.”

I found that my items sell faster when I have specific categories.

#5 Experiment with selling different items.

Don’t put your eggs all in one basket……think about how you can branch out into a different market of buyers.  If you sell clothes, have you tried selling shoes?  Have you tried selling men’s clothes? Plus size clothes?  Children’s clothes? Athletic clothes?  If your store is a mixture of different things, have you tried selling mugs? Backpacks?

Don’t be shy.  Just because you’ve never sold that kind of item before doesn’t mean you can’t.  It takes a little while to learn about new items, what makes them sell and how to list and ship them the best way, but if you don’t try something new, you’ll get the same results you’ve always had.  Try one or new types of items this month, I think you’ll be surprised what’s out there that can sell on eBay.

Best of Luck!

Rachel

5 Ways to Increase Your Online Sales In February

February 16, 2011 by The Selling Sisters  
Filed under How To..., Motivation, Working At Home

This time of year, online sales can be slow, but they don’t have to be.

I always say “There’s more than one way to skin a cat.” (Actually, I think Rachel borrowed this saying from our Dad….)

Basically, I believe that if you have the mindset that sales are slow and that’s just how it is……your sales are going to be slow.

If you have the mindset that sales are slow, but you can still find a way to have a good sales month, you will.

Here are my top 5 tips for increasing your eBay sales in the month of February. They apply any month of the year, but winter months seem to be slower.

#1 Keep listing your items.

I cannot say enough about this.  The more you list, the more you will sell.  Right now, it’s time to  list capris, swimming suits, sandals, shorts, tank tops, water shoes, &anything summer.  Of course, if you have other things, list them now too, but make listing your summer items a priority.

#2 Keep your items listed.

Just because a season or a holiday is over doesn’t mean you should cancel holiday items in your store.  I can’t tell you how much Christmas stuff I sold in January, and just today, 2/9/11, I sold a Wonder Pets Ming-Ming Costume for $29.99.

Don’t worry about what season or what holiday an item is for…….keep it listed in your store.  You never know what people are looking for.  If you decide to go ahead and cancel your seasonal items anyway, that’s OK……when you cancel your seasonal items, it increases the chances that my seasonal items will sell ;)

#3 Use markdown manager to create a sale.

Run a sale for  7-10 days. Even 10%-15% off can attract buyers.  You can run a sale on your entire store, or  select categories.

#4 Offer FREE shipping on select items.

Go through your store and decide what items you can afford to offer FREE shipping on.  When I went through my store, I decided to offer free shipping on items that cost $2.99 or less to ship.

#5 Import your items to another selling venue for more exposure.

I imported my eBay and Etsy items  toor more exposure.  Addoway is FREE.  There’s no cost for a store, no cost to list and no fees when an item sells.  I sold several things on addoway over Christmas and it’s very easy.  You simply import your current listings to it.  Since it’s free, there’s no reason not to list them.

Rachel