Lately, I’ve been trying to get my items out the door faster. I want to decrease the time from the time I when I purchase an item until I ship it to the customer.
Here’s my strategies for accomplishing this task:
#1 Look for items that are HOT sellers and higher in demand.
I’ve been trying to think short term, what is the next season or holiday coming up and focus on those items. Also, some brands seem to fly out the door for me, so I try to stick with those while branching out and trying some new brands or types of items too.
#2 Price items to sell.
In the past, I was a huge fan of over pricing and accepting offers, but right now since I’m in a rebuilding phase and my online sales are 90% of my income, I’m pricing items to sell. That means I might make a little bit less on the items than I could if I waited longer, but right now I need to turn my items as quickly as possible. For instance if I’d normally price a pair of jeans or shoes at $59.99, right now I’m pricing them at $49.99. If I’d normally price a plush at $29.99, I’m pricing it at $24.99. I’d rather mark it down a little bit right now than have it sit around.
#3 Improve keywords and descriptions.
This is something that I’ve been working on for the last 10 years and I don’t think it will ever go away. It’s amazing how I can list something one day and then analyze my store a few weeks later and think to myself……..I can’t believe I didn’t put that in the title!
I try to be as descriptive in the title as possible to give people a really good visual of the item. Even if it’s obvious in the picture, I still state it in the title so there are no questions as to what the item is like.
#4 Utilize social networking.
I can’t stress this one enough. Social networking is a powerful tool in this age we live in. There are so many ways to do this. Currently, I have my new listings set to tweet automatically. One every few hours. I also pin items to Pinterest. Not every item that I list, but about 50% of them. Pinterest has been a HUGE help with my sales. If you’d like information on how to use Pinterest to help your sales or how to get more Pinterest followers to broaden the audience of your pins, join our Facebook Group Increase Your Pinterest Followers. There’s also information there on creating Facebook fan pages and increasing your fans on Facebook.
I read in another article that there are no hard and fast rules for Pinterest–and there are not– contrary to popular opinion. Each marketer has to do what they feel works for them. However, there are some smart tips we can all try.
I especially like tip #9 to not complicate your boards with clever names–for some reason the “Cutesy” names are a turn off to me.
Social media is definitely a balancing act between our personality and what customers are looking for, isn’t it?
Which tips from this article would you consider trying?
If you’d like to know who’s been pinning your things, go to this link
http://pinterest.com/source/yoursitehere (enter your domain name)
Check out The Selling Sisters source page.
Finding out who pinned content from your site can help you determine what type of content your followers like to see.
While you’re at it, follow The Selling Sisters on Pinterest.
Even though it takes time away from listing, marketing is a great use of your time. It only takes a few minutes here and there.
Pinterest is a great way to market your eBay, Amazon, and Etsy items.
If you’re already on Pinterest, it’s easy to create a board for eBay, Amazon, or Etsy (or all of the above if you sell on all of them.)
If you’re not already on Pinterest, give it a try
Building up your audience (followers) is important, and I like to “pin” a few of my items at various times during the day since people are looking at it all day long.
I also like to pin other things besides my items that are for sale. I feel that it’s fine to pin a few items for sale here and there, but if all that you pin is your items for sale, you may lose followers. I try to pin things I like and things that I think my followers will like. You can pin quotes, DIY ideas, recipes and more.
Follow us pretty please!