Setting and accomplishing goals is one of my favorite things to do when it comes to running my business. No matter where you are in the process, setting and reaching goals is an important part of growing any business.
Goals can be anything you choose. You can set listing goals, shipping goals, sales goals, feedback goals, or all of the above.
Maybe your goal this summer is to get your storage area organized, or to shop less and list more. Whatever your goal is, once it’s set you need to determine HOW to reach it. Then start working toward your goal.
I like to work on goals that I set in small steps. For instance, if my goal is to increase my sales by $300 per month, first, I would analyze my current situation and decide:
*Do I need to list more items?
*Do I need to sell higher priced items?
* Do I need to run a sale on my current items?
*Do I need to promote my current items on Twitter, Facebook, Pinterest, etc.
*Do I need to branch out and start selling on other sites?
*Do I need to learn about new or different products to sell?
*Do I need to brainstorm with other sellers?
Once I’ve identified which area I need to work on to increase my sales, it’s time to get busy and decide my first step. I don’t usually have a large block of time that I can work on things all at once, so I try to work on my goals a little bit each day.
I might set a goal to tweet or pin 5 items out of my store each day. That only takes a few minutes, right?
Another goal might be to list at least 3 items per day, even on days when I didn’t plan to list. If I have the pictures ready, it shouldn’t take too long to list 3 items per day.
Something that I did a few years ago was identify the time of year when my sales are low (at that time, it was typically February thru May) and decide what I should list in my store to carry me through that time of year. For me, it was listing things like rain boots, swimming suits, shoes, capri pants, sandals, etc.
Regardless of what your goals are, make sure that you make the something that’s a reasonable goal for you so that you can see progress in the right direction. Don’t set a goal that will leave you frustrated about your work.
If you’re selling $300 a month online right now, setting a goal to get to $3,000 a month, doesn’t sound to me like a reasonable goal for you, at least not as an immediate goal. It might be your long term goal, but take small steps to get to it. If you’re selling $300 a month right now, what can you do to get to $500 a month? Eventually, you’ll reach your BIG goals, but you have to start small and take it one step at a time.
I’d love to hear your summer business goals. You can either drop us a line via email or leave a comment.